Our Story: From Struggle to Solution

By Founders, For Founders

The Entrepreneur's Trap

Our story begins with Stephen, a dedicated entrepreneur who, like many, had launched multiple businesses. And, like many, he experienced repeated failures. After years of trying to bootstrap everything, he had a crucial, sobering realisation: he couldn't wear all the hats. The desire to control every detail was actively preventing him from scaling.

The Imperfect Breakthrough

Stephen knew he needed help, but couldn't afford a local team. His solution was to find offshore staff.

The journey was messy. He spent countless hours wading through candidates, and often, the talent he found was substandard. The process was exhausting and unproductive, yet, here's the twist: even that imperfect help allowed him to scale several successful businesses. It was a flawed solution, but it proved the concept: delegation is the key to liberation.

Esmond's Confirmation

Across town, Esmond was facing a similar bottleneck in his own venture. Stephen shared his unconventional, hard-won strategy. Esmond implemented the exact approach, found the help he needed, and watched his business finally move into a rapid growth phase.

Why 3MeUP Exists

Together, Stephen and Esmond realized they had uncovered a universal truth: founding a business shouldn't rely on luck or burnout. The struggle to find reliable, cost-effective talent was a massive barrier for every growing company.

They decided to fix the process they had fought so hard to master. They combined their hard-earned knowledge to create a predictable, streamlined system for founder-led businesses to find and implement the talent they need.

That's how 3MeUP was born. We exist because we've been there. We built the solution we desperately needed.